About Me

My story

Hi! I’m Federico, a UX Designer based in Turin. I work in consulting across product thinking, UX/UI and design systems. I like the overlap between psychology and technology - and the moment a tidy component library saves someone’s Friday afternoon.

What I do now

Currently working as consultant @ Reply

Experience

UX Designer @ Reply

Current

UX Designer @ Telematica HQ

2024 - 2025

UX / UI Designer @ Deltatre

2023 - 2024

UX / UI Designer @ Telepass

2022 - 2023

What I Do Best

Digital Design
Creating intuitive UX and UI solutions to deliver seamless digital experiences
AI Prompt Engineering
Crafting precise prompts to integrate AI tools quickly and effectively.
Brand Strategy
Shaping consistent, innovative brands from creation to execution.
Behavior Design
Using psychology to design user-centered, impactful experiences.

About Me

Digital Design

AI Prompt Engineering

Brand Strategy

Behavior Design

Stack I use

Let's Connect